Why new Instagram logo is different?

You guys already know that Instagram rebranding themselves recently and they changed their logo. But fans and critics are showing their different comments against this new logo. A lot of people are complaining that "Old one was better than newer one". 

People telling that previous one was much better. But I want to say that the way they designed the new logo shows a lot of meanings. And even it is supporting a lot of cause's maybe. How it is different and supporting different causes:
1. It used the gradient color and it looks cool, bright, flat, clean, minimal like other photo apps.
2. This logo shows that Instagram is colorful, what it actually is.
3. The old one was better but this one is best and it is going with the current simplifying trend. 
4. New logo is showing support for LGBT Community too.
5. It's an eye-catching and realistic logo.


As a Marketer of recent days, I must say:
1. Instagram did a great job by its rebranding. People started talking about Instagram but in back it was just like any other photo editing and uploading app. 
2. People is calling its negative branding but I am seeing its trending. 
3. New logo created a different Vibe.

So Instagram got a new look and I found it good. At least they dared to do something different than others. What do you say?

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