Daraz made ecommerce history with Fatafati Friday in Bangladesh

Daraz made ecommerce history with Fatafati Friday, breaking all one-day sale records ever in Bangladesh.

Fatafati Friday, the biggest sale of the year launched by leading ecommerce platform, Daraz.com.bd, in partnership with Robi, has broken all sale records ever in Bangladesh.

The shopping frenzy started at 12 am on December 4th at https://www.daraz.com.bd/fatafati-friday/ and there was an influx of thousands of people out in the battlefield to avail the best deals. With record-breaking 1 million visits on the website and 80 times more orders than a regular shopping day, Daraz.com.bd is at an all-time high. 

Shoppers enjoyed incredible deals on phones, TVs, fashion, appliances and more, availing a total of Taka70 million worth of discounts from the company. The deals were a massive hit. 50% of the sales came from smartphones alone. Among flagship phones, the company sold out of the Samsung S6Edge within 20 minutes, which were available at 50% discount, and fashion items including men’sclothing and accessories sold on the day were equivalent to the sale made in three months even though Fashion and Beauty are strong categories on a regular day as well. The Doors Flash Sale,which started from 8pm ‘til midnight was by far the best performer on the fashion floor, followed closely by the amazing watches from Watches World which sold out within the first 12 hours.

Daraz.com.bd also revealed that it sold more fridges, washing machines and gaming consoles on Black Friday than it has in the history of Daraz.  70% of orders on Fatafati Friday were from Dhaka and Chittagong respectively, and the rest were all from other Tier 2 and Tier 3 cities.

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Interestingly, Daraz launched Double Taka Voucher with EasyPayWay where consumers who paid online using Credit/Debit card would get double the value spent which the customers could use during FataFati Friday. The Double Taka vouchers sold out in just 2 days of the launch and all these vouchers were used within 2 hours of the start of the sale. Another interesting observation was the spike in the use of the mobile app – 20% of the total visits on Daraz.com.bd were on the Daraz app. 

While the EasyPayWay partnership was evidently successful, other partnerships were also a good way to go. Large number of amazing products from Microsoft, LG, Sony were sold out within a few hours; Apex, Bata, Acer and Home Appliances were hot commodities during the campaign as well. 

Sumeet Singh, CEO and Co-founder of Daraz Bangladesh Ltd. States, “The way all our vendors supported us with their unconditional trust and uncontested cooperation goes to show the dedication, hard work and faith everyone has in Daraz’s ability to create a platform where buyers and sellers both benefit. We are also grateful to the media for standing by our side throughout the ups and downs of this record-breaking campaign”

It would be safe to say that it's not just the online sphere where Daraz.com.bd has a strong market hold – it has an incredibly strong position in retail on the whole. 

About Daraz

Daraz is the leading e-commerce platform in Pakistan, Bangladesh and Myanmar. The company started in Pakistan in 2012 as an online fashion business, but since then has expanded its business model to a general marketplace for quality brands within electronics, home appliances, fashion and many other categories. Daraz is owned by CDC Group – the UK Government’s Development Finance Institution (DFI) focused on supporting and developing businesses in Africa and South Asia – as well as the Asia Pacific Internet Group (APACIG), which supports some of the leading Internet companies in the region. Founded by Rocket Internet in 2014, APACIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture.